The what & why of construction photography?

Construction photography and video is used to document the work on a construction project at any or through all phases of the project.

• Pre-construction

• Demolition/site preparation

• Construction phase(s)

• Completion

• Post completion

• Refurbishing/remodelling

The images and video footage can be captured via ground cameras, and/or drones. I do both.

Photographs and video often say more than a written account of the project (people are visually oriented). Documenting a project can be useful for tracking and updates (internally or externally), marketing the project or business development for future projects, sales material for the sales team, and awards submission.

If you would like a quote or more information, please email, call or fill in the form on our contact page.

What to consider when hiring a photographer/videographer:

• Start with viewing their portfolio (website, Instagram, etc). Do you like their work?

• Develop a clear understanding of what you want from the photographer, as far as imagery. They can work with you to develop the brief, if necessary. Clear communication is important to the success of the photos and video.

• Do you want photographs and video? Where do you plan to use the imagery - website, social media, print marketing, and/or art for your office or a client gift. In regard to the video, there are considerations as well: length of video, video format (landscape or portrait), will music be included and branding. It helps to have this sorted before the footage is shot.

• Be sure to update the photographer with key items to showcase as the project develops (Communication = better results).

• Consider capturing images and footage of subjects other than the site and the building. Including surrounding landmarks and scenery, your staff at work, the technologies you use, equipment in use, etc.

• Workout a schedule with the photographer up front. Is this a one-off shoot, or multiple shoots to document progress of the project. How often do you want the updates documented. Capturing a project in entirety from beginning to end is quite impressive and a great marketing tool.

• Hiring a local photographer will be helpful for multi-shoot documentation of the project. This is especially useful when the weather is dynamic.

• The images and footage ownership and copyright remain with the photographer - the photographer licenses usage of these visual assets to the client, which normally is not transferable to third-parties unless it is in writing. When there are third-parties who want to use these assets, if you know this beforehand, there is usually a cost sharing component that makes the investment in the imagery more cost-effective for the parties.

• Finally, you should check if the photographer has the proper certifications and insurance for the project.